TV3 plans 'Super Bowl' approach to Six Nations – Irish Times

TV3 plans 'Super Bowl' approach to Six Nations – Irish Times
Irish TimesTV3 plans 'Super Bowl' approach to Six NationsIrish TimesTV3 will take “a Super Bowl Sunday approach” to the Six Nations next year, capitalising on its rights to the rugby tournament by launching and promoting new shows on its schedule. Director of programming Bill Malone told advertisers and agencies that …
Source: Six Nations
TV3 plans 'Super Bowl' approach to Six Nations – Irish Times